Market and social area analysis.

example pension income 2013
  • Core market analysis and extended catchment area analysis of the respective target areas
  • Review of the needs based on the income categories and age structures
  • Comparison of the requirements in central area and in the extended catchment areas with potential operational models​
  • Additional potential identification from “functional/emotional” catchment areas 
  • ​Evaluation of social area and demographic structure including the identification of the target group needs and existing offers  ​
  • Comprehensive market analysis

Conception.

  • Identification of adequate target models for every location ​
  • Definition of the market potential and the target groups for each target concept
  • Integration of the Assisted Living models into the overall concept of multipurpose projects at the site
  • Decision recommendation